Office workers building relationships, shaking hands

Holiday Gifting VS Year Round Gifting

In the business world, the holiday season is synonymous with gift-giving. Companies across industries send out tokens of appreciation to clients, partners, and employees, creating a flood of festive goodwill. While this tradition is valuable, there's a strategic advantage to shifting your gifting efforts to non-traditional times of the year. By doing so, you can make a lasting impression and stand out in a crowded marketplace.

Why Gift During Non-Traditional Times?

Break Away from the Holiday Gifting Rush

The holiday season, while joyous, is also chaotic. People are showered with gifts, cards, and promotional swag from numerous sources. Amidst this busy time, it’s easy for even the most thoughtful gifts to get lost in the shuffle. By contrast, choosing to send gifts during quieter periods—such as the spring, summer, or even at the start of the fiscal year—ensures that your gesture stands out and is remembered. When your gift arrives outside of the usual gifting season, it captures attention and appreciation more effectively.

The Element of Surprise

Gifting outside the holiday season carries the added benefit of surprise. Unexpected gifts can delight recipients, making them feel genuinely appreciated and valued. This element of surprise can enhance the emotional impact of your gesture, fostering a stronger connection with your audience, both clients and employees alike. Whether it's a thank-you gift after a successful project, a mid-year appreciation token, or a celebratory gift to mark a company milestone, the unexpected nature of your gift can create a lasting, positive impression.

Gift baskets toronto with notebook and pens

Less Competition, More Impact

During the holidays, your gifts compete with countless others for attention. By choosing a non-traditional time for gifting, you significantly reduce this competition. Your gesture isn't just another item among many; it becomes a standout moment for the recipient. This timing can help your brand achieve greater visibility and impact, ensuring that your message of appreciation is heard loud and clear. Unlock the strategic power of corporate gifting to maximize your business benefits.

Building Strong Consistent Relationships

Strategic, consistent and thoughtful gifting throughout the year can help build stronger, more enduring relationships with clients, partners, and employees. It shows that your appreciation isn’t confined to a particular season but is a constant sentiment. This approach can enhance loyalty and trust, demonstrating that your business values its relationships year-round. Regular, unexpected gifts can keep your brand top-of-mind and foster a deeper emotional connection. constant reminders of your brand, keeping your brand prominent in the minds of recipients and paving the way for lasting business relationships.

Off-Season Gifting: Top unique Summer-Themed corporate gift ideas

As the summer season approaches, businesses are presented with a unique opportunity. It's the perfect time to show appreciation to clients and employees, and coworkers, with thoughtful summer-themed corporate gifts.

Seasonal corporate gifting is a strategic way to build and maintain business relationships. Summer-themed corporate gifts offer a refreshing change from the usual corporate gifts, making them more memorable. It allows businesses to create timely and relevant connections with their clients and employees. In this guide, we will explore a variety of summer-themed corporate gift ideas for your clients and employees. So, let's dive in and beat the heat with these top summer-themed corporate gifts ideas:

Golf Gifts for the Sport Enthusiast

Golf giveaways are perfect for clients who enjoy the sport. They can be used in networking events and corporate tournaments. Whether it's golf giveaways for sport enthusiasts or branded charity fundraiser golf gift baskets, the key is to select gifts that are both practical and memorable, reflecting your company's brand and values. From branded golf balls to high-quality golf accessories, these thoughtful and functional gifts are sure to impress.


June is LGBTQ+ Pride Month 🏳️‍🌈

Celebrate diversity and inclusivity by aligning your corporate gifting strategy with Pride Month this summer. Show your support for the LGBTQ+ community and demonstrate your company’s values by gifting during non-traditional times. This thoughtful approach not only highlights your commitment to equality but also ensures your gesture stands out, making a lasting impact on clients, partners, and employees. Embrace the opportunity to gift your values and make a meaningful statement.

Branded Merch for Clients & Summer Exposure

Custom products and logo branded gifts are a great way to promote your brand and company logo. They can range from branded merchandise to promotional items. Branded merchandise is a powerful tool for enhancing brand visibility. Especially during the summer, when outdoor activities are at their peak.

When it comes to client gifts, uniqueness and memorability are key. Summer-themed gifts sets, like custom beach items or picnic baskets, can stand out from the usual corporate gifts. These gifts not only celebrate the essence of summertime but also leave a lasting impression. They show your loyal clients and loyal customers that you go the extra mile to appreciate them.

Summer Swag for Employees

Corporate Swag can be a great way to reward both your valued employees. Items like custom beach towels, sun protection items, or insulated water bottles can be used during their vacation time. Not only do these items show your appreciation, but they also promote a healthy work-life balance.

Practical Tips for Non-Traditional Gifting

Know Your Audience: 
Tailor your gifts to the preferences and interests of your recipients. Personalized gifts are more meaningful and memorable.

Mark Special Occasions: 

In addition to the holiday season, Look for unique opportunities to send gifts, such as company anniversaries, product launches, or after a successful collaboration.

Quality Over Quantity: 

Invest in high-quality gifts that reflect your brand’s values and standards. Use a mix of high quality and functional items in your personalized gift. This will make a significant impact.

Thoughtful Presentation: 

Pay attention to the presentation of your gifts. Attractive, thoughtful and or eco-friendly packaging can enhance the recipient’s experience exponentially.

With Bright Boxes and the Bright Boxes Concierge, every gift box and every detail is expertly handled to ensure you have a memorable experience from beginning to end. Trust us to make your gifting process seamless and unforgettable.

Follow Up: 

After sending a gift, follow up with a personal note or message. This reinforces your appreciation and opens the door for further engagement.

Final Thoughts: The Power of Off-Season Gifting

Corporate gifts are not just tokens of gratitude but continue to leave a lasting impression, enhancing brand visibility and recall.  Giving gifts during non-traditional times, rather than the usual holiday season, can significantly set your business apart, create stronger connections, and make a more significant impact. By breaking away from the holiday rush and embracing unexpected moments to show appreciation, you can ensure that your gestures are noticed, valued, and remembered. Summer corporate gifts in particular, can enhance brand visibility and recall and can keep your business top of mind during Q3. 

Looking to elevate your corporate gifting game?

Frequently Asked Questions

What types of corporate gifts do you offer?

We offer a wide range of corporate gifts including personalized items, gift baskets, tote bags, tech gadgets, eco-friendly products, luxury gifts, and custom branded merchandise. 

Click HERE to get started - Once we have a few details, our team will create a mock up presentation with custom option for you and your team to review!

How long does it take to process and deliver a corporate order?

Processing and delivery times on corporate orders depend on the type and quantity of the gifts, as well as the customization options selected. Standard corporate orders typically take 10-15 business days, while customized orders may take longer. We recommend placing your order well in advance, especially for large quantities or during peak seasons.

Do you offer International Shipping?

Yes, we offer international shipping to many countries. Shipping costs and delivery times will vary based on the destination. Please contact us for more details on international shipping options.

Can you help me choose the right gift for my clients or employees?

Absolutely! Our Bright Concierge is team of gifting experts here to assist you in selecting the perfect gifts that align with your goals and budget. Contact us for personalized recommendations and assistance.

Jade Padua corporate gift box and

The Author: Jade Padua

Jade is a vibrant and creative force, known for her innovative approach to branding and design. Outside of her work, she enjoys kickboxing, discovering new culinary delights, and relaxing with her beloved Pomsky, Kevin.

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June 04, 2024 — Jade Padua