Corporate gifting is a common practice among businesses worldwide. The act of giving gifts to clients, stakeholders, and employees is not only a gesture of appreciation but also a strategic move for businesses to foster and maintain relationships. However, corporate gifting is not just about the act of giving; it's about the return on investment (ROI) it brings to the business.

How Corporate Gifting Internally and Externally Impacts ROI

Through building strong business relationships

Corporate gifting is a powerful tool that can have a significant impact on a company's ROI. By giving gifts to employees, clients, and partners, businesses can strengthen their relationships and build a sense of loyalty and appreciation. This can lead to increased productivity, improved morale, and a more positive company culture.

Externally, corporate gifting can also have a major impact on the bottom line. By sending gifts to clients and partners, businesses can demonstrate their commitment to the relationship and show that they value their business. This can lead to increased customer retention, repeat business, and referrals, all of which can contribute to increased revenue and profitability.


Overall, corporate gifting is a simple yet effective way to build strong business relationships and improve ROI. By investing in this strategy, businesses can enjoy a wide range of benefits that can help them succeed in today's competitive marketplace.

The foundation of any successful business enterprise is beyond its products and services and the business relationships it nurtures. Corporate gifting is a brilliant way to show appreciation to your clients and partners, the significance of their value, and your commitment to keeping that relationship.

According to a study in Forbes, 94% of key executives believe gift giving builds relationships and deeper connections that are important to the success of the business. A thoughtful and personalized token of appreciation strengthens existing partnerships, rekindles loyalty, and paves the way for future collaborations. Corporate gifting is an instrumental tool in building and sustaining strong business alliances between business clients and customers.

Promoting Brand Awareness

The ROI for corporate gifting can be measured in different ways. One way is through brand awareness. Giving gifts that are branded with the company's logo or message can increase brand visibility and create a lasting impression on recipients. This can be especially effective if the gift is something that the recipient will use or display often, such as a branded notebook or water bottle. 

Externally, corporate gifts are a powerful marketing instrument that helps promote brand awareness. Giving gifts with your business branding can create a lasting impression and an avenue for your company to stand out in a competitive marketplace.

According to a study, corporate gifts have been known to foster communication and a desire for people to know about a business or brand. This leads to more business opportunities and recommendations, increased sales and revenue and ultimately positively impacting ROI. 

Improving Employee Morale and Engagement

Employee engagement is a huge  factor in measuring ROI for corporate gifting. On the inside, employees are the ROI (customers) of a business. It is common knowledge that employees are the backbone or pillars of a business, and when they are demoralized or unmotivated, the business suffers. 

Giving gifts to employees can increase morale, boost motivation, and improve job satisfaction. This can lead to increased productivity, better work performance, and reduced employee turnover. 

Guidelines for Corporate Gifting

Corporate gifting, when done rightly, can result in outstanding returns. To ensure you hit the mark, here are some tips you should follow:

Understand your Recipient

One way to ensure that your corporate gifting strategy is effective is to personalize the gifts. Consider the recipient's interests, preferences, and needs when choosing a gift. This will show that you value and appreciate them as an individual, rather than just a business contact.

Ensure Quality Over Quantity

In corporate gifting, it is imperative to invest in high-quality items rather than buying generic items. Quality gifts are more impactful and significant.

Personalization Matters

When giving corporate gifts, ensure a majority of them are branded with your company's logo. This serves as a form of advertisement and ROI booster.


Although corporate gifting has a non-tangible and often overlooked ROI. Corporate gifting is not just an act of generosity; it's a strategic move that can bring a significant return on investment to businesses. By increasing brand awareness, improving customer loyalty, and boosting employee engagement, corporate gifting fosters and nurtures business relationships between employees, clients, and prospective clients.


At Bright Boxes we take care of the planning, custom sourcing, and execution, While you tell your story and take the credit. With a dedicated sales manager, all-star production team, and countless customization options, we make it all happen, on brand, and on time.


Connect with us and let us help you increase your return on investment.

October 18, 2023 — Genina Brigden